Jason Fried
JASON FRIED is the co-founder and President of 37signals, a Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. 37signals’ products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals’ products do less than the competition—intentionally. Jason believes there’s real value and beauty in the basics. Elegance, respect for people’s desire to simply get stuff done, and honest ease of use are the hallmarks of 37signals products.
“I was amazed at how much it has grown in sheer audience size, yet it still manages to keep the approachable, down-to-earth atmosphere that really does set it ‘apart.’ Bravo.” David Sleight, Deputy Creative Director, BusinessWeek.com
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